Academic Programs & Scholarships

Course Description

This course introduces students to the fundamental principles and techniques of scientific research used in business and management studies. It focuses on developing research skills for problem identification formulation of research questions and hypotheses selection of appropriate research designs and application of qualitative and quantitative research methods. The course covers data collection methods sampling techniques measurement and scaling basic data analysis research ethics and report writing preparing students for academic and applied business research projects.

Course Materials

Scientific Research: Its Concept, Tools, and Methods Authors: Thawqan Obaidat (Author), Abdul Rahman Adas (Third Author), Kayed Abdul Haq (Second Author) Publisher: 7th Edition, revised and updated - Amman (Jordan): Dar Al-Fikr for Printing, Publishing and Distribution Publication Year: 2001

Course Description

The book discusses the application of the concept of Total Quality Management (TQM) in the healthcare sector, with a particular focus on hospitals and healthcare units. It begins by defining quality concepts from the perspectives of leading thinkers such as W. Edwards Deming, Joseph Juran, Philip Crosby, Kaoru Ishikawa, and Armand Feigenbaum. It then moves on to explain the managerial and statistical tools, organizational structures, and practical implementation strategies required for TQM, supported by real-world examples from healthcare units such as the “Trafford Health Authority” and the “Aylesbury Vale Care Services Priorities Unit.”

The book also includes implementation timelines (schedules), sample questionnaires, and checklists for environmental assessment and service quality evaluation.

Course Description

This book serves as a comprehensive and foundational introduction to understanding healthcare services management. It combines classical concepts in public administration (planning, organizing, staffing, directing, and controlling) with their specific applications in the healthcare sector. The book begins by explaining the five functions of management and the role of the manager, then moves on to motivation theories (Abraham Maslow and Douglas McGregor), the components of the healthcare system (inputs, processes, outputs, environment, and feedback), and levels of care (primary, secondary, and tertiary). It also dedicates a full chapter to Total Quality Management in healthcare and concludes with an applied chapter on the model of the Saudi Central Board for Accreditation of Healthcare Institutions (CBAHI/سباهي), making it both a practical and theoretical resource at the same time.

Course Description

This course covers key economic concepts and analytical tools used in business decision making. Topics include an introduction to economic relationships optimization techniques demand theory and elasticities estimation of demand functions production functions in the short and long run cost functions and their estimation linear programming pricing practices investment decisions risk analysis the role of government in business decisions and selected macroeconomic relationships relevant to managerial decision making.

Course Materials

Managerial Economics
University of Khartoum

Course Description

This course covers a wide range of human resource management topics including human resource planning techniques financial compensation methods performance management strategies staffing policies and job analysis. In addition to presenting concepts and theories the course emphasizes experiential learning through practical exercises and case study analysis.

Course Materials

Human Resource Management,
Dr. Mahfouz Ahmed Joudah
Amman: Wael Publishing and Distribution House (2010)

Course Description

This course focuses on how to use and manage a variety of information technologies to revitalize business processes, improve managerial decision making, and gain competitive advantage. Thus this course demonstrates how the information technologies can give a business strategic technology platform that supports electronic commerce and enterprise collaboration among the internetworked enterprises in today’s global business environment. Topics include organizational and technical foundations of information systems, information support systems, developing information systems, and managing information systems.

Course Materials

Prepared by Dr. Mohamed Ahmed Mahfouz
Doctor of Information Systems
Tayba Academy

Course Description

This course highlights some important topics in operations management that may not get enough attention in previous courses. Such topics include (but are not restricted to) operations strategy, productivity improvement, process management, quality management, and operating decisions (supply chain management, inventory management, and project management).

Course Materials

Reference (1): Operations Research and its Applications in Business Management - 2018, Dr. Mohammed Al-Obaidi, Dr. Moayed Abdul Hussein Al-Fadl, Dar Al-Warraq, EBSCOHOST Electronic Publications via Najran University

Course Description

The purpose of this course is to introduce the students to advanced behavioral concepts and theories, and to develop their analytical skills in diagnosing, analyzing and solving behavioral problems in work situations. The course consists of three main parts: at the individual level the course focuses on perception, personality, attitudes, motivation, and decision making. At the group level, it covers team dynamics, communication, leadership, power and politics. At the organizational level, it addresses organizational culture, structure, and change management.

Course Materials

Organizational Behavior
Prepared by
Dr. Nafisa Mohamed Bashry, Fawzy Shaaban Madkour, Instructor/Rabab Fahmy
Reviewed by Prof. Dr. Adel Mohamed Zayed
2017

Course Description

This course is divided into two main parts. The first part provides students with an intensive study of the changing economic political and cultural environments in which businesses conduct their activities internationally. The second part of the course addresses the specific problems that international business managers must deal with such as international marketing relationships with host communities organizational structures financial management operating policies and the methods by which these challenges can be approached.

Course Materials

International Business Management 2007, Dr. Ali Ibrahim Al-Khader, Ruslan Publishing House, First Edition.

Course Description

This course emphasizes the managerial aspects of the marketing function. The focus is on quantitative and qualitative criteria used in evaluating marketing alternatives choosing among them and making effective marketing decisions. Topics include analysis of the marketing environment and competition marketing research consumer analysis product development and management promotion cost and demand analysis pricing and channels of distribution. Service marketing and international marketing receive special emphasis. Case analysis and research projects are essential components of the course.

Course Materials

Marketing Management
Jabr Abdul-Qawi Al-Sanbani
Deposit Number at the National Library: 2019/1401, 1st Edition, 2019

Course Description

This course examines the characteristics and analysis of individual securities as well as the theory and practice of combining securities into investment portfolios. It covers the investment environment alternative investment vehicles stock market indicator series sources of market information both published and online aggregate market analysis using fundamental and technical approaches efficient market theory and modern portfolio theory.

Course Materials

Investment Analysis, Financial Markets/Investment Portfolios.
Dr. Duraid Kamil Al-Shabib
2012 Al-Yazuri Publishing House

Course Description

This course aims to define the nature and role of the strategic planning process in marketing and its relationship with strategic corporate planning. It includes a detailed study of the interaction between the elements of the strategic corporate plan and the strategic marketing plan the formulation of the strategic marketing plan and the development of functional plans for the elements of the marketing mix. The course also examines control techniques and procedures associated with strategic marketing planning with an emphasis on the case method as a primary teaching approach.

Course Materials

Strategic Marketing: Theory and Practice (A Decision-Making Approach)
Abdul Rahim Ali Jaafar Al-Ghamdi - Taif, 1436 AH
ISBN: 978-603-01-9179-6

Course Description

This course introduces the tools and techniques of financial management in modern corporations. Topics include financial statement analysis tools of financial planning and control valuation risk and return tradeoff capital investment analysis working capital management long term financing dividend policies and additional topics in financial management. The course also involves the use of practical case studies.

Course Materials

Fundamentals of Modern Financial Management
Prof. Dr. Saud Jaid Mashkour Al-Ameri, Assoc. Prof. Abdul Sattar Mustafa Al-Sayyah, Dr. Saad Majeed Al-Janabi - ISBN 978-9957-96-722-2
Amman - Ghaida Publishing and Distribution House, 2019

Course Description

This course addresses key operations and logistics issues in service and manufacturing organizations with both strategic and tactical implications. The course aims to develop an understanding of the role of operations management in overall business strategy the interdependence of operating systems with other functional areas and the identification and evaluation of appropriate tools for analyzing operating systems. It also examines comparative approaches to operations management in an international context.

Course Materials

Production and Operations Management
Dr. Ashraf Sultan, Dr. Abeer Ahmed Sharaf
Economics Library 2019

Course Description

The primary objective of this course is to develop students understanding of the functions and responsibilities of top management from both conceptual and operational perspectives. The course focuses on strategy formulation and implementation in business organizations. The case method is the primary instructional approach using cases drawn from organizations of different sizes and industries.

Course Materials

Strategic Management: An Integrated Approach
By Charles Hill and Gareth Jones
Translated by: Dr. Rifai Mohamed Rifai and Dr. Mohamed Sayed Abdel-Mutaal. 1998

Course Description

This course helps students understand the nature of business research and determine when research methods should be used to support managerial decision making. Students learn concepts and techniques related to sampling data collection analysis and interpretation of data from surveys experiments and observational studies. Through experiential learning the course emphasizes developing students abilities to evaluate use and present research findings effectively.